[QUOTE] From Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

Yes, much of fanfiction revolves around romance and ‘M-rated’ stories (and there’s a whole book to be written about that). However, focusing only on the subject matter and traditional boundary issues obscures what fanfiction has to offer us as publishers: a model for community engagement, online interaction between readers, writers and publishers, and a new way of thinking about and doing business.

Anna von Veh, What Can Trade Publishers Learn from Fanfiction?