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[QUOTE] From Lawrence Lessig, Remix: Making Art and Commerce Thrive in the Hybrid Economy

Yet, it’s easy for us to miss the active in the mere watching. It’s rude to turn around and watch people watch a movie. It’s a crime to try to film them singing in the shower. We live in a world infused with commercial culture, yet we rarely see how it touches us, and how we process it as it touches us.