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[QUOTE] From (Re)examining the attitudes of comic book store patrons | Stevens | Transformative Works and Cultures

Digital consumers overall read more comic texts and spend more money on comic books than those who exclusively collect and read physical formats. When the two outliers who purchase no physical material are excluded, it appears the publisher gets more revenue from the digital format consumers than the physical format consumers. Much like the iTunes model, consumers who are offered accessible, legal means of consuming digitally are often willing to pay for their wares; piracy is a matter of convenience, not necessarily a matter of maliciousness.

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