In the middle of the 1980s, fannish dōjinshi based on the manga Captain Tsubasa exploded in popularity, and yaoi dōjinshi circles proliferated accordingly. This caused dōjinshi conventions to grow as well, to the point that commercial manga magazines could no longer ignore the existence of the major dōjinshi circles. These major circles consisted of woman creators who, although amateurs, had often amassed large fan followings of their own. Publishers reasoned that they could save themselves the effort of cultivating new artists if they let these popular fan creators publish in commercial magazines. They began to scout popular yaoi fan creators, and commercial manga magazines that focused solely on boys’ love were launched one after the other. With the availability of yaoi in regular bookstores, a massive expansion of yaoi fandom ensued. However, a less desirable consequence of yaoi’s commercialization was that a hobby that had previously been underground was now thrust into the public eye.