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Issue 14 of Transformative Works and Cultures is out!

Congratulations to the editors and writers! Links to all articles below. As usual, we’ll be posting some good quotes from these in the coming days, and you’re very welcome to submit your own.

Editorial

Spreadable fandom - TWC Editor

Theory

Metaphors we read by: People, process, and fan fiction - Juli J. Parrish

Sub*culture: Exploring the dynamics of a networked public - Simon Lindgren

Praxis

A Japanese media pilgrimage to a Tasmanian bakery - Craig Norris

Trans-cult-ural fandom: Desire, technology and the transformation of fan subjectivities in the Japanese female fandom of Hong Kong stars - Lori Hitchcock Morimoto

Fannish discourse communities and the construction of gender in “The X-Files” - Emily Regan Wills

Capital, dialogue, and community engagement: “My Little Pony—Friendship Is Magic” understood as an alternate reality game - Kevin Veale

Symposium

So bad it’s good: The “kuso” aesthetic in “Troll 2” - Whitney Phillips

Translation, interpretation, fan fiction: A continuum of meaning production - Shannon K. Farley

Fan/dom: People, practices, and networks - Katherine E. Morrissey

Fandom, public, commons - Mel Stanfill

Review

“Spreadable media: Creating value and meaning in a networked culture,” by Henry Jenkins, Sam Ford, and Joshua Green - Melissa A. Click

“Reclaiming fair use,” by Patricia Aufderheide and Peter Jaszi - Josh Johnson

“Genre, reception, and adaption in the ‘Twilight’ series,” edited by Anne Morey- Amanda Georgeanne Retartha

[QUOTE] From Anna von Veh, Kindle Worlds: Bringing Fanfiction Into Line But Not Online?

So if being online is so important to fanfiction, why has Amazon not adopted this central mechanism which could have drawn millions of views to its own online site? One reason may simply be that they are relying on sites like Wattpad to generate the traffic to Kindle Worlds. The other may have to do with content control. The plural “Worlds” in Kindle Worlds marks a clear separation between the different fanbases; there will be no boundary crossing here. For fanfiction, boundary crossing of various types is the point. Trying to constrain the unconstrainable is an inherent paradox in a model based on content control. Of course, one way to attempt to control content/text is to contain it in a book rather than have it online where control is always subject to slippage. However, the existence of Fanfiction itself undermines this attempt. Amazon and the licensors have a difficult balancing act. Most licensors would want to retain control over the content that appears online and therefore restrict official content, whether it be original or fan-generated, to their own fan sites; it might indeed be very difficult to keep the licensed Worlds separate in one online environment.

So one could argue that the “form” of the ebook in this case, where online would normally be the “native” medium, answers primarily the needs of the licensors rather than those of the fans and readers. This is not to say that Kindle Worlds shouldn’t have ebooks; even in the fanfiction communities, people create ebooks of fanfics for free download. It is the fact that Kindle Worlds appears to be only about ebooks that is the issue in the context of fanfiction.

Anna von Veh, Kindle Worlds: Bringing Fanfiction Into Line But Not Online?

[LINK] New fan-themed issue of the journal Participations

The tenth issue of Participations, an online open access journal for audience studies, has a section full of new articles about fan culture. The section was put together by the Fan Studies Network, a network for fan studies researchers.

I haven’t had time to read any of the articles yet, but it sounds like there’s some very interesting stuff in  here about many fandoms and fan practices – from Doctor Who, Glee, and Star Wars to Tumblr, kink memes, fandom and politics, and dojinshi. Here’s a list of all the fan-themed articles in the issue (all links go to PDFs):

Bennett, Lucy & Tom Phillips: ‘An introduction: The Fan Studies Network – new connections, new research’

Booth, Paul & Peter Kelly: ‘The changing faces of Doctor Who fandom: New fans, new technologies, old practices?’

Busse, Kristina: ‘Geek hierarchies, boundary policing, and the gendering of the good fan’

Chin, Bertha & Lori Hitchcock Morimoto: ‘Towards a theory of transcultural fandom’

Ellison, Hannah: ‘Submissives, Nekos and Futanaris: a quantitative and qualitative analysis of the Glee Kink Meme’

Hills, Matt: ‘Fiske’s ‘textual productivity’ and digital fandom: Web 2.0 democratization versus fan distinction?’

Lamerichs, Nicolle: ‘The cultural dynamic of doujinshi and cosplay: Local anime fandom in Japan, USA and Europe’

Pett, Emma: ‘”Hey! Hey! I’ve seen this one, I’ve seen this one. It’s a classic!”: Nostalgia, repeat viewing and cult performance in Back to the Future

Proctor, William: ‘”Holy crap, more Star Wars! More Star Wars? What if they’re crap?”: Disney, Lucasfilm and Star Wars online fandom in the 21st century’

Sandvoss, Cornel: ‘Toward an understanding of political enthusiasm as media fandom: Blogging, fan productivity and affect in American politics’

Whiteman, Natasha, Joanne Metivier: ‘From post-object to “Zombie” fandoms: The “deaths” of online fan communities and what they say about us’

Bury, Rhiannon, Ruth Deller, Adam Greenwood & Bethan Jones: ‘From Usenet to Tumblr: The changing role of social media’

McCulloch, Richard, Virginia Crisp, Jon Hickman & Stephanie Jones: ‘Of proprietors and poachers: Fandom as negotiated brand ownership’

Freund, Kathrina & Dianna Fielding: ‘Research ethics in fan studies’

Jones, Bethan & Lucy Bennett: ‘Blurring boundaries, crossing divides: An interview with Will Brooker’

Delmar, Javier Lozano & Victor Hernández-Santaolalla & Marina Ramos: ‘Fandom generated content: An approach to the concept of ‘fanadvertising”

Sturm, Damion & Andrew McKinney: ‘Affective hyper-consumption and immaterial labors of love: Theorizing sport fandom in the age of new media’

 

[QUOTE] From Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

Yes, much of fanfiction revolves around romance and ‘M-rated’ stories (and there’s a whole book to be written about that). However, focusing only on the subject matter and traditional boundary issues obscures what fanfiction has to offer us as publishers: a model for community engagement, online interaction between readers, writers and publishers, and a new way of thinking about and doing business.

Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

[QUOTE] From Cathy Cupitt, Nothing but Net

It has often struck me that stories are the universal language of Web 2.0, and I think the importance of participatory audiences is the reason why. The giant metanarrative of fan fiction is not unlike the interweaving strands of open source projects such as Wikipedia, or the memes of Anonymous (the self-adopted name of a loose coalition of Internet users organizing and acting anonymously, probably best known for protesting against Scientology) and social networking in general, all of which enable and value multiple points of view.

Cathy Cupitt, Nothing but Net

[QUOTE] From Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

Fanfiction sits at the margins of mainstream creative endeavour, and interrogates established views of what it means to be a writer; the meaning of intellectual property, creativity, originality, ‘ownership;’ and traditional boundaries surrounding these concepts, as well as the whole vexed issue of international rights. As a publishing person and daughter of an artist, I have an uneasy relationship with how fanfiction steps on these well-established fences, particularly with regards to the fanfiction based on novels, rather than TV or films. (The latter seems more ‘legitimate,’ but that might just be justification for my own interest.)

In many ways, fanfiction is, and has been for many years, ahead of its time in terms of its embrace of the possibilities and potential of digital technology, of community and niche interests, its very questioning of established domains of knowledge and ‘right/s,’ and its acknowledgement of the role reading plays in writing. As Saul Bellow said, “A writer is a reader moved to emulation.” The leaching of boundaries described above is exemplified by the infinite trail of hyperlinks on the web (Derrida anyone?). It is therefore apt that fanfiction should exist online, and make use of the technology that allows deferment of meaning and certainty; a metaphorical and literal leaking of content from the container (…).

Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

[META] Can Fandom Change Society? (by PBSoffbook)

Can Fandom Change Society? (by PBSoffbook)

Before the mass media, people actively engaged with culture through storytelling and expanding well-known tales. Modern fan culture connects to this historical tradition, and has become a force that challenges social norms and accepted behavior. Whether the issue is gender, sexuality, subversiveness, or even intellectual property law, fans participate in communities that allow them to think outside of what is possible in more mainstream scenarios. “Fannish” behavior has become its own grassroots way of altering our society and culture, and a means of actively experiencing one’s own culture. In a sense, fans have changed from the faceless adoring masses, to people who are proud of their identity and are stretching the boundaries of what is considered “normal”. 

(more)

[QUOTE] From Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

Fanfiction as digital Text also embodies a paradox: it harks back to the days of Dickens in the way it is written and ‘published,’ and it shows a potential path for mainstream trade digital publishing.

(…)

Fanfiction shows that the web need not be just a technology for making or distributing books (e-books and print), or for social marketing, but a home, distribution and communication technology for long-form narrative content itself. Fanfiction and its fans take the web seriously; it is the default mode, not an afterthought. The online platform means that readers can be based anywhere in the world and are defined by their interest in the particular fandom and genre, rather than by their own geographical or political location. Might is not right in this environment. The idea that someone might limit the right to read a fanfiction to a particular region or country would be regarded as ludicrous and tantamount to abusive behaviour towards readers. There is a lesson here too for publishers.

Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

[QUOTE] From Rebecca Lucy Busker, On symposia: LiveJournal and the shape of fannish discourse

The difference between mailing lists and LiveJournal as media for fannish discussion can best be understood in terms of focus. With the exception of author-centered lists (often used only for the posting of fiction, with perhaps the occasional discussion), mailing lists were organized around a particular topic. That topic might be as broad as “all things relating to this show” or as narrow as “fans in this region who want to talk about this pairing,” and posts not on that topic were highly discouraged (note 2). Perhaps most crucially, with the exception of a few multifandom lists (including the early Virgule list and the Symposium offshoot, FCA-L, groups.yahoo.com/group/fca-l/), mailing lists tended to be focused tightly on specific fandoms. Different lists would often have members in common, but discussion bled from one list to another only rarely.

LiveJournal, in contrast, is made up of many interconnected spaces, most of which are focused on individual people. On any given fan’s LiveJournal, she herself is the topic, choosing what to discuss or not discuss. Even LiveJournal communities sometimes serve only as link repositories, taking a reader back to a poster’s individual journal. The impact of this shift has been profound, and in many ways it has served to take the focus off the source and put it on the fan, and in turn, on fandom.

journal.transformativeworks.org/index.php/twc/article/view/49/23

[QUOTE] From Hye-Kyung Lee, Participatory media fandom: A case study of anime fansubbing

Finally, the globalization of media fandom is also driven by consumers’ mobilization and coordination of intellectual capacities to mediate foreign cultural texts. Utilizing their own resources and skills, members of the fandom are willing to and capable of carrying out mediated copying and distribution. The work involved, such as copying, translating, editing, encoding, distributing and managing, is spread between voluntary participants who are closely connected via online communications. The availability of relevant free software is crucial in their work process. The final product of the fans’ labour is distributed via globally connected peer-to-peer file sharing networks. An important issue here is that the fans themselves carry out previously commercially organized mediation processes non-commercially. Their activity blurs the existing distinction between production and consumption and problematize the boundary of cultural business (Green and Jenkins, 2009; Jenkins, 2006). These participatory consumers ‘co-create’ consumer values in mediated cultural texts and share control over the text with the industries to a certain degree (Banks and Deuze, 2009; Cova and Daili, 2009; Deuze, 2007). This phenomenon can also be conceptualized within the framework of ‘free labour’ that sees consumers’ voluntary, unpaid labour as essential to the economic logic of the knowledge/information-driven society (Gill and Pratt, 2008; Terranova, 2004). However, what is more interesting about fan-translation and distribution is that it represents a new model of cultural work that cannot simply be imitated by the industries’ commercial operation. Driven by fans’ love for the chosen medium, the work is unpaid, self-organized and decentralized. It can be done on a 24/7 basis, utilizing enthusiastic fans who regard it as a hobby, not work, and operate from different time zones. The time and space condensation achieved by fan activities aptly demonstrates the noticeable gap between the globalization of participatory media fandom and that of cultural industries’ distribution business.

mcs.sagepub.com/content/33/8/1131.abstract

[LINK] A thesis on the AO3′s tagging system

transformativeworks linked to a study of AO3 tagging and said:

A thesis written about the AO3’s tagging system “attempts to begin exploring the question of what kind of environment the site’s particular blend of open social tagging and some behind-the-scenes vocabulary control, plus hierarchical linking, creates for the users who search through it for fiction.” The study, conducted in 2012, had a mix of quantitative and qualitative methods and the survey was completed by 116 people. “The current online information glut calls for some sort of subject labeling to facilitate efficiency in searching, but the volume of information is well beyond a size that could ever be dealt with by information professionals. “Social tagging” is an approach to this problem that lets non-professionals attempt to organize online information via tagging, for their own and one another’s use. But social tagging is a new and rapidly evolving field, and so no consensus has yet been reached on its overall usefulness, or on what best practices might be.”

I have no time at all to read this right now – any interesting findings or ideas in there?

[QUOTE] From How author Sam Starbuck shapes online fandom (and vice versa)

We tend to see fandom as a single cohesive unit, because we are part of a unit within fandom, and we think fandom is our unit—and some people think fandom reflects the real beliefs of people who aren’t in fandom, as well. But I don’t think that’s necessarily the case. Without even touching on the world outside of fandom, fandom itself is wider and louder and more diverse than any one person generally suspects.

www.dailydot.com/culture/sam-starbuck-copperbadge-fanfiction-author/

[QUOTE] From Hye-Kyung Lee, Cultural consumer and copyright: a case study of anime fansubbing

Similarly, fansubbing has been regarded as an equivalent for TV. In the anime industry context, the role of TV is crucial in nurturing consumer demand for DVDs. For example, the Japanese anime industry witnesses fans normally testing the anime via TV viewing and then deciding on their purchase of DVDs and Blu-ray DVDs (my interview with two commentators from the Japanese anime industry). Hence, Japanese anime producers have traditionally treated TV broadcasting as a form of advertising. While lamenting the lack of TV coverage of anime in the United States, English fansubbers see their activity as serving as free promotion. Interestingly, this aspect of fansubbing was widely acknowledged by the US anime industry. Until recently, the industry was generally nonchalant towards fansubbing but tended to agree on its viral marketing and market tester aspects.

(…)

Witnessing the expansion of digital fansubbing and the ubiquity of fansubbed anime on the Internet, the industry has broken its silence and begun challenging fansubbing’s legitimacy. It now defines fansubbing as piracy, and asks fans to stop making and using fansubs (Smith 2007).

Crosspost: fanhackers.tumblr.com/post/44211750695/similarly-fansubbing-has-been-regarded-as-an

[META] Fandom gets physical

I have been trying to write this post for three months. Today, I sat down and typed it all out at once, once and for all, so here goes.

I was angered – though not terribly surprised – to hear about the harassment of Genevieve Valentine by Rene Walling at Readercon this summer, and the decision of the Readercon Board – later reversed – to violate its own policies by only giving Walling a two year suspension, rather than banning him from the con for life. I was disgusted to hear that Walling had later volunteered “incognito” at WorldCon in Chicago. I wasn’t terribly surprised when, while I attended Schoolgirls and Mobilesuits in Minneapolis, I mentioned Walling and his harassment by name to a WorldCon attendee, who responded with total blankness – he hadn’t heard about Walling, and didn’t particularly seem to care. I didn’t need to hear that to suspect that he didn’t spend much time in the parts of fandom on the internet that I frequent, where Walling’s harassment was a popular topic over the summer.

Perhaps I libel that particular person undeservedly; perhaps not. More importantly, although I was angered that Walling’s harassment very nearly went almost unpunished while the safety of Valentine and all other Readercon attendees – and their right not to be harassed – was disregarded, I had another, very specific reason for being angry about the whole thing.

As some readers may know, I spent this summer working with Gail de Kosnik of the UC Berkeley Theater, Dance, and Performance Studies Department on an oral history and data project on fandom on the internet. The lead researchers, of whom I was one, interviewed 53 people about their participation in fandom on the internet, and one thread that I heard come up in a couple of the interviews I conducted was the potential – and, in many people’s case, the actual realization – of conventions as a transformative space. Most of us who do fandom primarily on the internet, as participants and I agreed, is because on the internet it’s possible to create communities and spaces where certain aspects of societal norms are transgressed, suspended, overturned, disregarded. And for many of us, that can be liberatory.

Although I firmly believe – and just this statement can be enough to weird some people out – that the internet is a real place, and what we do on the internet is not isolated from the rest of our “real lives” but an important part of them, since I have become more active in fandom and started attending conventions myself, I have come to realize that conventions can be just as transformative as the internet, if not more so. If the internet allows fans to find a place where they fit in, conventions can be a powerful counterpart to that, by temporarily making that digital place into an actual physical experience. Pants are optional on the internet; they generally aren’t at conventions, and experiencing something as transformative as internet fandom can be for yourself, in your own physical body, can be a wonderful – and sometimes overwhelming – experience.

Having experienced some of that for myself and having heard similar stories from participants, I was doubly angered at the decision of the Readercon Board, because their unwillingness to guarantee the safety of all Readercon attendees meant that for some people, that potential experience was firmly off the table. Readercon would be poorer for their lack of attendance, but so would they, and having never attended Readercon and having no intentions of doing so, ever, I was much more concerned for those people than for the con itself.

I was lucky enough to attend AdaCamp DC this summer, and I was struck by something several attendees said: that they’d almost never been in an all-female or majority-female space before in their professional lives. The majority of my offline fandom interactions are gender-equal or majority-female spaces, and it’s an experience I’ve come to cherish. WisCon and Sirens are two wonderful cons that I am happy to attend every year, both to see again the friends I’ve made there and to meet more awesome new people, and also to talk about books and media and fandom and all our other geeky interests. These experiences, these communities, have transformed and strengthened me, and everyone should feel safe enough to have that kind of experience at any con they are interested in attending.

I should make clear that the Readercon Board later reversed its decision and resigned en masse, and that the con com has shown every indication of sticking to its guns, policy-wise. I wish them well, but I also know that it’s well past time for more conventions to adopt harassment policies along the lines of those recommended by the Ada Initiative. You never know who isn’t showing up until they’re made welcome, and if SFF fandom as a whole is to live up to its egalitarian pretensions, its physical instantiations have a responsibility to take responsibility for making those pretensions reality, instead of empty, hypocritical rhetoric.

[LINK] Embedded Videos at TWC: Such Fun!

The new issue of Transformative Works and Cultures almost here, and I can’t wait to check out the content on transformative works and fan activism. It’s such an important topic, and one that’s bound to generate some energy from readers moved by direct action. However, while we wait for June 15th, I thought I’d share how valuable I’ve found the Fan/Remix Video issue, and how much I want to encourage readers to check it out. In fact, I can’t imagine a better place to start for a reader who’s new to academic writing than the editorial introduction to the issue, by Julie Levin Russo and Francesca Coppa, which, above all, showcases the pleasures of incorporating embedded video and images into academic writing. I’d recommend that any skeptical reader start by watching one of the videos that first draws her attention, and then locate what else on the page might contextualize that experience. The issue is really an art museum. At an art museum, one quickly realizes that he can’t read every description of every piece and experience them all as well, at least not within the short time he’s got to spend there. Personally, I always prefer to follow my instincts and find what moves me, even if it means I end up confused about whether the one with all the dark shadows was supposed to be about religion or not.

I’m much more comfortable revealing this non-linear preference now than I would have been when I started graduate school in 2006. What changed me was teaching, and specifically, teaching in classrooms with excellent technological capabilities, which have enabled me to incorporate streaming video into almost every class I have taught. Streaming video has undoubtedly been the most helpful pedagogical aid I have found over the past five years. I started teaching in 2007, and the first thing I learned as I got to know my students was that it’s important to present information in as many different ways as possible. Everybody learns differently, and, while some do respond strongly to written texts, a lot of people do not. I had thought of my writing class as “an English class,” which, like the English classes I’d taken in college, would consist mostly of reading (literary) texts, analyzing them, and then writing papers about them. I had never really thought to question what a paper was, because it seemed to me that it was “between four and five pages,” primarily. Although my private approach to art, literature, and, of course, online fandom, was one of searching, skimming, and skipping, I’d been in school long enough to understand that my writing should disguise this fact. When I wrote about a quotation from a novel, for example, I should not reveal that I was drawn to it because it revealed the author’s secret attitude toward women, or that I had found it because I’d been looking for a new quotation for my AOL Instant Messenger profile. Instead, I was expected to claim that the quotation was clearly central to the novel, and that it would reveal itself as such to any careful reader.

When I transitioned from student to teacher, I realized that I would have to find a way to explain to my students what was expected of them, in terms of reading and writing, without being hypocritical. So at first, I assigned text after text. A poem about the experience of being away from home, that’ll strike a universal chord! It did not, at least not universally. An essay about learning curves, which will inspire self-reflection on learning styles. Yes! No. The texts did inspire discussion, of course. Students are kind-hearted people who take pity on their graduate student teachers, and also, a good portion of them have the background and natural curiosity in the humanities to succeed in most contexts. But I could tell that some students simply did not feel spoken to by the material, and I knew that it was not simply a lack of interest in academic success on their part. I needed to introduce something new, and fortunately, because this was 2007, and I had a computer in my classroom, I settled on YouTube. After all, the way I bonded with my friends much of the time was by sharing a 3-5 minute video about an issue that moved us, and then discussing it, or responding with a video on a related topic. Why not try to bring that dynamic to the classroom?

To be clear, I’m writing this under the assumption that the practice is much more common in composition and other kinds of classrooms now, so don’t take my rhetorical questions as though they represent actual expert advice. For that, see Table 1 in Russo and Coppa’s article, which offers a selective overview of whole university courses devoted to remix and related practices. These courses undoubtedly represent a much more sophisticated approach to teaching with digital media, as compared with my “have you guys heard about this?” approach. Even so, I maintain that there was value to my approach even when it was best described under the latter category, before I understood how important it was to keep my desire to tell people about everything interesting, contained.

And that is how simple my argument in this post is. The Fan/Remix Video issue of TWC is simply inviting in a way that not every issue of an academic journal proves to be. There are much worse ways to spend an afternoon than watching every video discussed in Elisa Kreisinger’s piece, “Queer video remix and LGBTQ online communities.” I’d be amazed if anyone did this and was not moved to read the author’s notes and analysis, because these videos demand further engagement, and the article acts as an instant interlocutor. Web video, especially remix video, is as powerful for many of us as poetry is for, well, fewer of us, and this issue offers a great array of examples and reasons why. I take Andrea Horbinski’s intervention into the issue’s place within fan studies seriously, and I think that, for those of us who are committed to the central issues she raises, her post should be required reading. At the same time, I think that, for a reader wondering what academic writing might look like if it spoke about her life on the internet in the 21st Century, she might be pleasantly taken in by it. Since 2007, my goal in teaching has changed from “give them the same things I was given, because then they will follow the same path of inspiration” to “give them as much good stuff as possible, in as many different ways as possible, in hopes that something excites their intellect or desire.” Similarly, my take on this issue is, “I’d never seen that one before! People are amazing.”

[ADMIN] The joy of loopholes

Last year, Andrea Horbinski wrote a self-introduction post here that started out like this:

There’s a certain propriety to the fact that I’m sitting in an apartment in Kyoto, Japan, as I write this post. Three and a half years ago, on a Fulbright Fellowship to Doshisha University in Kyoto, faced with a lot of free time and nothing in particular with which to fill it other than reading manga, biking around the city, and searching for interesting things on the internet, I fell (back) into fandom, and thence into the Organization for Transformative Works. I didn’t know it then, but that was a transformative moment for me.

I suppose there’s a certain propriety to the fact that I’m sitting in a graduate student office at Doshisha University in Kyoto as I write my own self-introduction post. My road to Doshisha, and into the OTW, was completely separate from and unrelated to Andrea’s, but unfolded so similarly that I almost feel like I can point at her post and just skip my own introduction. She even likes the same titles I do.

But I’ll take this opportunity to assert my individuality. I’m Nele Noppe, a Japanologist by trade, currently in the middle of a PhD fellowship at a Belgian university but spending a few years in Japan to learn about doujin culture (doujinshi and related fanworks). My research compares how English-language and Japanese-language fandoms exchange works. More precisely, I’m interested in the architectures and circumstances of those exchanges: what technology is used, what the legal limitations are, what languages are used, what the involvement of non-fans is like, and how all that influences what sort of works are made. I’m endlessly intrigued by what happens when technology, law, and large groups of very determined and enthusiastic people collide.

As for the fannish side of things, I grew up on Franco-Belgian comics, but the American Elfquest was my first really active fandom. After buying a Zetsuai 1989/BRONZE mook at a con, I tumbled into yaoi and never looked back. I spent my last years of high school poring over dearly-bought Japanese-language BRONZE and Kizuna tankobon with a tattered kanji dictionary in hand, and enrolled in a Japapanese Studies program as soon as I could. More than half of my fannish life was spent memorizing everything on Aestheticism, roving around the old Anime Web Turnpike, and chatting on Yahoo! mailing lists. LiveJournal, fanfiction.net, and other big fannish hubs only came onto my radar after I wandered into Harry Potter fandom sometime around 2006. Right now, I write, read and draw mostly about Avatar: the Last Airbender, and lurk in a variety of manga fandoms.

Avatar is a good fandom to be in right now, and not just because the new series The Legend of Korra rocks and I found a bunch of people who share my tiny OTP. As mentioned above, the clash of technology, fans, and law fascinates me no end, and parts of Avatar fandom have been getting into some pretty interesting clashes lately. Take the neverending string of online leaks from the new series, from clips to whole episodes. At first it seems to have been an insider who was smuggling out clips, but once they stopped, others took over and started tricking Nickelodeon’s website into giving up upcoming episodes early. Unless I’m mistaken, last week’s episode 5 was the first one that managed to air without being preceded by any leaks whatsoever. And of course everything that was leaked or uploaded to the official site was immediately re-uploaded elsewhere so fans outside the US could access it as well. Leaving aside the dubious legality of everything that’s been going on around Korra, what strikes me the most about this ongoing situation is how utterly unprepared Nickelodeon turned out to be to keep the leaks from happening, and people from sharing them around. (Viewer numbers for Korra were fantastic, leaks or no leaks.)

Amazon met with a similar fate. The first part of the Avatar tie-in comic The Promise was supposed to be published only this January, but it was circulating online by November last year. Amazon made the issue available for pre-order and enabled the “look inside” feature, which shows every visitor a couple of pages from any book. A bunch of Avatar fans descended on the site, saved the handful of pages each of them could see, and started putting their puzzle pieces together. Nearly the whole comic had been reconstructed on Tumblr before Amazon realized what was going on and put some brakes on “look inside”. (Sales for The Promise were fantastic as well.)

This is the sort of creative loophole-exploiting that, to me, is typical of the interesting times we live in. Individuals have technologies at their fingertips that even large companies couldn’t dream of just a few decades ago – and apparently can’t really grasp the significance of even now. The laws that govern the use of those technologies are completely out of sync with what people can actually do, or think they should be allowed to do. And there are a lot of people working together all around the world in order to communicate better and route around whatever hurdles are in their fannish paths. I expect that I’ll spend most of my Symposium posts talking about those things, and often from a transcultural perspective, given my focus on doujin. I’m thrilled to be here and get a chance to learn from you all.

[META] Radical Creativity: Fandom and Digital Praxis

I’ve spent most of the last week at a series of digital events – Innovate/Activate 2.0, the Students for Free Culture Summit, the Swinging and Flowing conference on digital inclusion and diversity, and Rita Raley’s talk on tactical media. Looking over my notes, I don’t think I can synthesize all of it into one coherent post on What This Means for Fandom, but there are some common themes that seem to keep coming up.

One thing that’s occurred to me, apropos of Lev Grossman’s now famous description of fans (“The culture talks to them, and they talk back to the culture in its own language”), is that it’s not just that fans talk back to culture, it’s that fans make their own culture. This seems like an obvious fact, but in the age of digital tools and new media, there’s actually a significant expertise differential in terms of technologies and platforms that fans, by and large, scale with great gusto, confidence, and motivation. Thinking back to my own fannish history, for example, I taught myself html at the age of thirteen to post my very first fanfics on theforce.net back in the time known as the day, and I’ve continued to teach myself a variety of video and web applications and platforms just so the reach of my fannish desire to make things doesn’t exceed my grasp too far. Helen Milner of UK Online Centres, who works to broaden digital equality by connecting first-time users to the internet, mentioned in her presentation today that the most significant barriers to people learning to use the internet are access, motivation, skills and confidence. It’s all of those things that fandom can and does teach, and I’m really not surprised that the only two majority female and female-identified open source projects on the internet, Dreamwidth and the Archive of Our Own, are associated with fandom or are explicitly fannish, respectively. Where else but fandom is there a community that takes it so much for granted that girls and women can learn tech just like men?

Rita Raley, in her talk on tactical media (which she helpfully defined as an “interventionist and critical genre of new media art”), said so many things that seem applicable to fandom that I wonder whether or not there’s an article, or at least a short piece for the Symposium section of TWC, in explicitly comparing the two. One thing that especially stuck with me, as I left campus and went to the grocery store and went home to cook dinner, was Raley’s claim that tactical media teaches that critical reflection is at its most powerful when it does not adopt ostensibly outside spectatorial position, that proximity to the object being critiqued breeds not corruption nor contempt but strong insights. Fan video, in particular, would seem to confirm this insight, as people including Francesca Coppa and Kristina Busse have argued before. Raley also argued that tactical media is a form of radical creativity organized, to some extent, around the notion that “if regimes are perceptible, it becomes possible to work concretely toward structural transformation” and seeking to do just that. Fandom can, at its best, do the same thing, in terms of almost any hierarchy in society – who else has read the one where Tony Stark isn’t rich, and almost everything is different?

Moreover, Raley argued, tactical media art by and large dispenses with the “fantasy of exteriority,” the idea that it’s even possible (let alone desirable) to take some sort of outside, spectatorial position of judgement on the object of critique, and this too seems to me to be a crucial point to bear in mind, not just about fandom but also about digital activism in general. The Friday keynote speaker at Innovate/Activate 2.0 was Reddit co-founder Alexis Ohanian, who delivered a rather inspiring talk about the successful anti-SOPA protests earlier this year that nonetheless contained some claims begging for qualification, perhaps most notably his earnestly Silicon Valley faith in the notion that the internet is a meritocracy of ideas in which “all links are created equal.”

There are a lot of people who know better, fans among them, and one of the things that was most valuable to me about I/A 2.0, and talking to my fellow attendees as a committee chair of the OTW, was the renewed sense I had of fandom as one among any number of modes and nodes of online engagement, digital activism, cultural resistance. For example, the OTW is considering strategies to expand its presence and the presence of fan perspectives on fanworks on Wikipedia? (“Disruptive diversity,” one speaker today called this, leveraging digital tools to change dominant narratives.) Maybe we could talk to the Wikimedia Foundation, who are working to increase representation of women among Wikipedia editors and articles. Fandom isn’t isolated, and one consistent theme reiterated by all of the veteran activists at I/A was the fact that, as one speaker put it, “If we organize, we win.” There are a lot of other people who share a lot of fandom’s core concerns, if not our pasttimes, and despite our differences, we’re stronger together.

[META] Writing Sandcastles Versus Playing in Sandboxes: The Writing Life in the Twenty-First Century

Rich Juzwiak recently announced on Gawker that he will no longer write recaps of currently-airing television shows. He will continue to write about television, of course, but he will never again be “a recapping machine,” because it is “thankless work” that leads inevitably to fatigue. To illustrate, he cites the fact that recapper extraordinaire Tracie Potochnik has written over 1,350,000 words about America’s Next Top Model. In another place and time, this word count could constitute multiple novels (War and Peace *2), but in the blogosphere, all is lost to the accelerated time scale of popular culture. Because they were funneled through the recap machine, her words, in Juzwiak’s view, lost value as quickly as they acquired it, thus depriving the writer of time for creative development, as well as the audience from engaging, long-form thoughts about the show. Juzwiak suffered similarly from his years of recapping, and, although he concedes that recaps helped him to build his audience, he laments that he expended so much energy and stress-inducing, time-sensitive labor on this ultimately ephemeral genre of writing.

I have a lot of sympathy (at least in comparison to some of the harsher commenters) for Juzwiak’s perspective, but I think that his disappointment offers an opportunity to explore and celebrate why fandom sustains such an important alternative sphere of popular culture criticism, including the transformational as an essential complement to the affirmational. That energy to transform is, as far as I can tell, exactly what Juzwiak is longing for when he laments that recaps are rarely crafted to the point where they can sustain their value for more than the sad few hours in which viewers will hungrily be seeking them out. I read his complaint that Potochnik could have written War and Peace twice over in the words it took her to recap ANTM as a genuine desire for writing to take form and communicate something deeper than sharp observations and topical humor. Writing can mean, and not only when it’s written by Nineteenth-Century Russian men, and, as Juzwiak himself makes clear, not only when it is a novel. He notes that there is high quality long-form television writing, for example, but that recaps, even while experimental and enjoyable, are unlikely to contribute to its flourishing.

So why not just seek out good long-form television writing? For me, it’s because the War and Peace comparison betrays transformational desires, and so, I think it’s worth taking a look at the writing landscape of transformational media fandom, in order to see if its participants offer a way out of Juzwiak’s resentment at his years spent on “sandcastles.” At the beginning of last month, lunabee34 posted a thoughtful essay on her feelings of fatigue in fandom, entitled “Fannish Trajectories: Isolation, a Sense of Disconnection from Fandom, and How We Deal.” Her piece, like Juzwiak’s, speaks of her declining energy to produce a certain kind of writing (here, fanworks) at the pace she once did. Already in the titles, though, a clear difference in focus emerges between the two authors. The Juzwiak piece, “Tune In, Recap, Drop Out: Why I’ll Never Recap a TV Show Again,” focuses on an individual “I,” and makes a claim for “never.” In “Fannish Trajectories,” however, the focus is on “we,” we who also sometimes lose steam for articulating our every thought on our favorite television shows, but we who experience this loss as temporary and social, more than we do as evidence that our mode of participation has failed us. (I should make clear that I identify strongly with the “we” of lunabee34′s piece, although it’s just as likely that any given fan will not.)

Juzwiak’s claim gains strength from its definitive refusal: Recaps are not a shortcut to serious engagement with popular culture. lunabee34′s claim gains strength rather from its openness to the many different possibilities of engagement with fandom over time. The reality is that, as RL responsibilities take away from the free time required to participate actively in transformational media fandom, one must set individual boundaries in order to maximize one’s time with her fan community. Both Juzwiak and lunabee34 rely on writing IRL. Juzwiak is a professional blogger, and lunabee34 is an English professor. Both write in a variety of genres on what I assume is a daily basis, and therefore, there’s much the two share in their descriptions of writerly fatigue. Writing recaps for a show can get old. Writing conference papers can get old. One of my favorite aspects of the blogosphere and the LJ/DW fandom sphere is the way in which they provide space for reflection on the writing life, both when it’s a narrative of fatigue that leads to a drop-off in a certain kind of production, and when it’s a celebration of inspiration, the kind that leads to War and Peace-length fanfic. (Confession: I have never read a War and Peace-length work of fanfiction.)

But there is a difference, and it’s important. One of the major problems with recaps is that they guarantee page views, which, in the world of for-proft blogging, constitute the difference between profitable and not. In fandom, we have the privilege of saying no to an episode, a show after it kills off the character we were watching for anyway, even a whole medium. We can switch entirely from television to comics without leaving fandom. We can switch from writing drabbles to writing multi-media analyses of individual episodes of television shows from the 1970s. Sure, entertaining and beloved writers will always be burdened by requests for more, but in fandom, they are welcome to change their tune at any moment. It’s simple but true that the machine-like quality that Juzwiak describes as being acquired by the recapper is more threatening in professional writing than in fandom. It doesn’t mean that fandom is low stakes, of course. Every day, people are writing their novels, and many of them, the most talented and serious, inhabiting the most-beloved sourcetexts, can be confident that they will have readers both right away and in the future. But even if they don’t, they knew what they were getting into when they added the “for fun” disclaimer at the top of the page. “Fun” is a broad enough term to account for the incredible range of pleasures fanworks can offer us, but it keeps them free from the thing that will undoubtedly make them not fun at some point — money.

[META] Living in a Den of Thieves (Notes Towards a Post on Big Content)

Two weeks ago, in the wake of the hacker collective Anonymous shutting down U.S. government and Big Content websites in avowed revenge for the U.S. Attorney General’s taking down the upload service MegaUpload, I asked my Twitter followers (only half in jest) whether I would one day be writing an article about the Internet War of 2012. The consensus was “Quite possibly!” but even a cursory glance over the last two weeks or so of events around the Internet and the public domain reveal that the conflict between those who are advocating for more open laws and formats around content, and those who want to lock content down and throw away the key on “pirates,” is about more than one upload service, or even more than one frighteningly broad piece of “anti-online piracy” legislation (and no, that link isn’t talking about SOPA/PIPA).

Fandom intersects with all of these events in a number of large and complex ways, and as a global phenomenon, it’s no surprise that fans in different parts of the world have had different reactions to various recent developments. Just among my digital acquaintances, reactions to MegaUpload, for instance, have ranged from the general sentiment that its operators’ alleged violations were so flagrant that they deserved to be indicted, to noting the detrimental effect the demise of file-sharing sites has on emerging economies in particular, since people working in emerging economies literally cannot afford to legitimately buy the media that Big Content sells.

The rise of “intellectual property” rights over the past century or so is part and parcel of the neoliberalization first of so-called advanced industrial societies, and then the rest of the world; the shredding of social safety nets globally; the commercialization of scholarship and the reduction of the value of all knowledge to the price it is projected to fetch in the so-called “free market”; the patent-ization of scientific research part and parcel with increased corporate profiteering therefrom. IPR are used systematically to disenfranchise and disempower vulnerable groups at all levels of societies globally, and then, the disenfranchisement complete, to sell that content back to those groups at immense profit–but only at fair market price, of course.

As a historian, I’m painfully aware that today’s current, very stringent global intellectual property regime is very much a recent and contingent phenomenon, and as a classicist and a fan, I was particularly dismayed to see the U.S. Supreme Court rule in favor of copyright maximalists in Golan v. Holder, finding that works could be legally re-copyrighted and removed from the public domain. It would be foolish, as a historian, to claim that fandom predates the age of mechanical reproduction and the rise of seriality in storytelling, but one doesn’t have to be much of a literature scholar to see that creativity doesn’t exist in a vacuum, and that creative works have always been inspired by one another. If Vergil had had to pay money to Homer’s estate to use characters from The Illiad, there probably would have been no Aeneid, and that loss wouldn’t just have diminished ancient Greek and Latin poetry.

I mentioned my work for the Organization for Transformative Works to a mutual acquaintance (the business manager of a well-known fantasy author) recently, and it was almost comical how my interlocutor’s defenses rose the instant I uttered the words “fair use.” I understand, and absolutely support, the desire and right of creators to make money from their own creative works, but one of the things that I think tends to get lost in these discussions is the fact that overall creators aren’t being very well served by Big Content. In the first place it’s a myth, as someone on my Twitter feed observed, that content is only created by “professionals”; and in the second place, Big Content is not in the business of giving creators money: as an industry, it’s in the business of making money for itself. Advocates for SOPA/PIPA and ACTA like to position themselves as defending the rights of creators, but the current intellectual property regime is set up to favor corporations. Furthermore, the global scope of that regime, and the way in which restrictive additions in one part of the world tend to be taken up by the rest of its participants (Golan v. Holder was held up as an instance of bringing U.S. law into line with global practice, and actions in the MegaUpload case were taken as far away from the States as Hong Kong and New Zealand) only increase the margin of that favorability.

Fandom, to try to knit the two halves of this post into a coherent union, is very much somewhere in the vast creative territory between outright plagiarism–which no one, I think, would support or condone–and the avowed creative debt of explicit borrowing and that position has only become more difficult to maintain in recent years. The OTW’s work to extend the Digital Millennium Copyright Act exemption for vidding that we won in 2010 is an excellent example of how difficult it is to carve out a legal space for fair use fan practices even under current law (I invite you to sign the petition to uphold the right to create remix videos before February 10, 2012, cosponsored by the Electronic Frontier Foundation). I’m proud of the OTW’s past and continuing work in this area, but the events of the past fortnight are more than sufficient proof that the battlefield is anything but stagnant, and vigilance remains the price of the very limited liberties we now possess.

[META] Fandoms: Virtual and face-to-face

It’s May, and besides the end of the academic spring term and Mother’s Day, the calendar has also brought in the local Renaissance Fair, conducted every weekend this month in Muskogee, Oklahoma, less than an hour’s drive from where I live.

A couple of years ago I loaded up my two boys and my mom and set off to experience it. Six sunburned, gleeful hours later, the kids were brandishing wooden pirate swords, I had the Gypsy-style ankle bells I’d wanted all my life, and we were all tired and happy and full of turkey legs.

Given this timely local backdrop, I read the article “Bowlers, ballads, bells, and blasters: Living history and fandom” in the latest issue of Transformative Works and Cultures with something approaching delight.

Most of my fannish experiences these days happen on the internet. But in this article, Mark Soderstrom draws a wide and inclusive circle around several types of face-to-face activities that he links in “style”, or perhaps in affect, with fandom. He describes his interest in Renaissance festivals, historical music, dance, reenactment, and fandom. And he writes, “The intersections of these interests in the lives of many individuals, and the way these activities organize community and create relationships of reciprocal exchange, function to create social networks that offer an alternative to modern patterns of consumptive leisure and the alienated marketplace.”

There’s been a great deal of descriptive and analytical work done about how fandom and fan works are a gift economy, how we repurpose commercial and corporate creations, texts and paratexts for our own purposes, and how community building happens on the internet. I appreciated Soderstrom’s article so much because it ties these ideas back into face-to-face activities that coexist, and have always coexisted, with internet fandom, and, of course, predate it.

Soderstrom describes, for example, someone who’s interested in morris dancing, SCA and “Firefly”, and who can find at SF cons other people who share these interests, and a venue to pursue them.

He writes, “It seems that shared dispositions bring these interests back into orbit with each other.” Because in a way, they are all fandom. Or fandom-like.

Also, he notes, the word-of-mouth communications that occur in these overlapping fan-like communities can lead to actual job leads of all kinds, based on “who you know.” Kind of an “good ole fan network” instead of a “good ole boy network”.

He speculates, “These social networks of affiliation, discourse, and material interaction account for at least some of the longevity and continuity of fandom.”

I really appreciated the reminder to include face-to-face or “real life” activities when I consider fannish community and affiliations, even though I chiefly experience fandom online these days. In my teens I attended a few SF cons, but my fourth-ever con was Escapade 2010! When I was 48 years old! In between those experiences, I discovered online fandom, but of course face-to-face fandom is equally alive and well, in all its diverse incarnations.

As Soderstrom concludes, “Shared dispositions to envisioning and exploring alternate realities historic, future, or fantastic are complemented by social and material exchanges that result in overlapped history and SF/F fan communities that endure through time.”