Machinimators have created and distributed tens of thousands of fan vids, parodies, satires, reenactments and original content through online fora in an increasingly complex ecology of technologies and new media. Its influence has been widespread, impacting digital arts, film, new media platforms and even politics through the user-generated co-created and produced content, some of which has been used as ‘pre-production’ for big budget films that have subsequently been realised in mainstream environments such as Hollywood (eg., The Lord of the Rings and Resident Evil).
[Machinima’s] growth in popularity has impacted games developers significantly because it challenges the ways in which they view their intellectual property and the role of their customers (games players) in the creation of commercial value, effectively testing the boundaries between authorship and ownership. In turn, this has resulted in a shift in thinking about the format and framing of end-user license agreements (by eg., Microsoft, EA Games).
Machinima: A Meme of Our Time | Tracy Harwood ift.tt/2gKHZ5M