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[QUOTE] From Thomas Lamarre, Introduction to Mechademia 6: User Enhanced

in the wake of government policies in Japan promoting Akihabara as a tourist destination and championing otaku culture as a new national paradigm for economic prosperity, some otaku were quick to point out that the prosperity of otaku culture was built by otaku, not by government policy makers or corporations. It was otaku prosperity, and otaku wanted not only credit for it but also their share of it. Such a response returns to and deflates the mass deception theory. It demonstrates not only the increased significance of user activity but also an increasing awareness on the part of consumers about their role in the generation of value in the context of commodity-worlds. As such, even as user enhancement results in value-added commodities, the value of those com modities, taking the form of commodity-worlds prolonged both by producers and consumers, is not solely the property of corporations. And the questions of “To whom does a commodity-world belong?” and “Who belongs to it?” are becoming a site for the construction and contestation of social paradigms. Thomas Lamarre, Introduction to Mechademia 6: User Enhanced