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[QUOTE] From Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

Yes, much of fanfiction revolves around romance and ‘M-rated’ stories (and there’s a whole book to be written about that). However, focusing only on the subject matter and traditional boundary issues obscures what fanfiction has to offer us as publishers: a model for community engagement, online interaction between readers, writers and publishers, and a new way of thinking about and doing business.

Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

[QUOTE] From Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

Fanfiction sits at the margins of mainstream creative endeavour, and interrogates established views of what it means to be a writer; the meaning of intellectual property, creativity, originality, ‘ownership;’ and traditional boundaries surrounding these concepts, as well as the whole vexed issue of international rights. As a publishing person and daughter of an artist, I have an uneasy relationship with how fanfiction steps on these well-established fences, particularly with regards to the fanfiction based on novels, rather than TV or films. (The latter seems more ‘legitimate,’ but that might just be justification for my own interest.)

In many ways, fanfiction is, and has been for many years, ahead of its time in terms of its embrace of the possibilities and potential of digital technology, of community and niche interests, its very questioning of established domains of knowledge and ‘right/s,’ and its acknowledgement of the role reading plays in writing. As Saul Bellow said, “A writer is a reader moved to emulation.” The leaching of boundaries described above is exemplified by the infinite trail of hyperlinks on the web (Derrida anyone?). It is therefore apt that fanfiction should exist online, and make use of the technology that allows deferment of meaning and certainty; a metaphorical and literal leaking of content from the container (…).

Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

[QUOTE] From Anna von Veh, What Can Trade Publishers Learn from Fanfiction?

Fanfiction as digital Text also embodies a paradox: it harks back to the days of Dickens in the way it is written and ‘published,’ and it shows a potential path for mainstream trade digital publishing.

(…)

Fanfiction shows that the web need not be just a technology for making or distributing books (e-books and print), or for social marketing, but a home, distribution and communication technology for long-form narrative content itself. Fanfiction and its fans take the web seriously; it is the default mode, not an afterthought. The online platform means that readers can be based anywhere in the world and are defined by their interest in the particular fandom and genre, rather than by their own geographical or political location. Might is not right in this environment. The idea that someone might limit the right to read a fanfiction to a particular region or country would be regarded as ludicrous and tantamount to abusive behaviour towards readers. There is a lesson here too for publishers.

Anna von Veh, What Can Trade Publishers Learn from Fanfiction?