Fan debates that spiral out of control used to be called wank, ostensibly because it was seen as self-aggrandizing with no particular goal except for an anonymous emotional release on the internet, and it was labelled and described as such

Old fandom—in the context of this article, fandom from before the rise of microblogging platforms like Tumblr and Twitter—was a very different place by virtue of being hosted on journaling platforms like LiveJournal or individual domains like GeoCities. The structure

However, just because new blood has arrived in the fandom doesn’t mean the old behavior patterns have vanished. In this, the structure of a microblogging platform plays a role. Tumblr and Twitter aggregate all content made by all users with

Corporate sales, creator identity, and audience heterogeneity lead yuri to an awkward place in terms of genre identity. Is yuri the schoolgirl romance created by men for a male audience who consider love between girls pure, or is it the

There are many different Japanese fan cultures, of course, and some are themselves more culturally legitimated than others. Yet even in the case of otaku and fujoshi fan cultures—the former roughly equivalent to American geek culture, and the latter to