Twice this week, the mainstream media has turned its attention to issues I normally encounter only within fandom discussions. In the first instance, the latest issue of Entertainment Weekly features an article about shippers, authored by Jeff Jensen. In the second instance, I was surprised to learn that issue #6 of the Buffy the Vampire Slayer Season 9 Comics had, within three days of its publication, generated fourteen responses from mainstream media sources, including The Guardian and USA Today. Oddly, the shipper piece focuses mostly on shippers as target market, although the author both gets in his dig about shippers being “TV’s weirdest fans,” and also cites scholars who point to the social subversion that has animated many ship-driven fan cultures. By contrast the Buffy coverage focuses almost entirely on the plot development as a feminist response to the current political climate in the United States, and spends little time justifying its reporters’ attention to the cult television (and now comics) icon.
It turns out that, although fannish behavior is generally understood in the mainstream media as mere excess, fans do, increasingly, matter in at least two situations: when we distill cultural consumption trends for cultural producers, and thereby constitute a target demographic, and when our beloved source material turns out to bring newly-layered perspectives to real political issues, thus leading commentators to visit, or at least imagine a visit to, our world. The latter version of fandom on the front pages gives us more credit, but it is also more potentially volatile. It’s exciting to be a part of the “comics fans welcoming the development”(link), but it’s scary to know that so much of what one holds dear can simultaneously be presented to a careless and unforgiving public. Could I handle (and here comes the spoiler alert for the current Buffyverse development) a public trashing of the Buffy comics and of a woman’s reproductive rights on the same day? Add to that the reversion of shipping to its earlier meaning, of human labor facilitating the transfer of resources and capital, and it all starts to sound pretty overwhelming.
But, you might counter, that day is every day. It’s not as though the Buffy comics are any kind of critical darling of any mainstream reviewing sphere, and reproductive rights are rarely afforded unqualified support outside feminist-identified media outlets. As Mark Greif has argued in his n+1 piece, On Repressive Sentimentalism, in much of public conversation, “safe medical abortion, a fundamental social good in any sexually egalitarian society, an invention to be celebrated like the polio vaccine, must disguise itself as everything but what it is—the freedom from involuntary motherhood, owed to any woman young or old, to let her shape a life equal in freedom to those of men.” Whether or not one personally agrees with the entirety of Greif’s statement, and it happens that I do without reservations, the fact that the conversation has been forced into sentimental terrain improper to policy discussion is indisputable. Should I, then, be so surprised that the comments section on The Guardian article about Buffy’s hypothetical abortion contains hostility, both to abortion, and to the Buffy comics, as well as a particular contempt for their shared page space in this instance? Of course not, but that doesn’t mean that the intensity of my emotional response is without important context.
Fandom, as the EW article makes clear, is, for many of us, a space in which to explore desire, including its enactments and their concomitant consequences, beyond the constraints of those social worlds we otherwise inhabit, circumscribed as they are by such external factors as geographic location. This is not to deny that fandom itself is volatile, in its own way, already — fandom, too, is a world inhabited by human beings and therefore all the messiness of human communication. However, its volatility is different from the often-predictable kind of the public sphere, the kind that can have so many long, unproductive conversations about reproductive rights. In fandom, however, sentimentality is given its own space, and given the freedom to flourish according to the trajectories of individuals and specific sub-groups of fans, so that it doesn’t (in the best of times) seep into conversations that are actually about something else entirely, without first making its presence known. Abortion is something of a limit case for the roped-off sphere of sentimentality, hence my anticipation of emotional upheaval of unpredictable proportions at this latest development.
As Joss Whedon, creator of the Buffyverse well knows, popular culture has an incredible power to inspire meaningful conversation about important issues, particularly when there is a visible, engaged and savvy fanbase following each new development with a critical but generous sensibility. His choice to go public about his own approval of Buffy’s decision to get an abortion was not made randomly, or, I don’t think, as a cynical attempt to make money. There are much easier ways for him to make money than by temporarily drumming up interest in an installment of the ninth season of a long-arc serial. To be clear, this isn’t to say that I think that the comics belong on the same playing field as fanworks — they are a for-profit enterprise, and they engage regularly in various kinds of sensationalist marketing, and their authors deserve many of the serious criticism they’ve received from fans. However, I think that there is a serious distinction to be made between sensationalist marketing and an incitement to public conversation about a currently-contentious political issue, particularly one which lies at the center of the feminism that has, since the beginning, informed the concept of Buffy the Vampire Slayer.
In a moment in which fans are being noticed more and more by the mainstream media, in more and less exploitative ways, I think it’s important that we register these opportunities to take note of the differences between the conversations we’re able to have with one another, and the conversations that happen next to us, and, if only tangentially, about us. I am a Buffy comics fan, and I am excited about this most recent development. I’m so excited about it that I’m reading comments sections in The Guardian that I know will break my heart. But I know that I want the conversation to be happening, and I have hope that even 10% of the joy that is the intersection of Buffy and feminism will somehow seep into it. Shipping, to unite my two threads, might still strike many as akin to a million schoolgirl crushes, transcribed onto a notebook during study hall. But if it is more than that — if it constitutes a veritable reconsideration of how relationships are structured within complex social worlds, then the possibility of abortion starts to look less like a topical news item, and more like a social reality worth incorporating into the unfolding canon of any story that wishes to speak directly to a contemporary audience.
2 thoughts on “[META] Fandom Makes the Front Pages”
However, I think that there is a serious distinction to be made between sensationalist marketing and an incitement to public conversation about a currently-contentious political issue, particularly one which lies at the center of the feminism that has, since the beginning, informed the concept of Buffy the Vampire Slayer.
Hmm… I’m not sure about this, at least in this specific context. To me such a dichotomy depends on the idea that feminism and other socially progressive movements can’t be commercialised, which isn’t the case. Feminism has become a central part of Buffy’s brand over the years, and while an abortion storyline might not make Joss as much money as some other hypothetical venture, it’s a controversial issue that makes sense with the public perception of what the franchise is about, perfectly placed to hook a waning readership back into the series and its supposed USP.
That’s not to say that I think the commercialisation means that a valuable conversation is impossible. At the same time, given how the issue of whether Buffy consented or was able to consent to the sex that made her pregnant has so far been completely ignored, I find it difficult not to think that Whedon has carefully selected which Issue he wants to focus on, rather than approaching his work with an uncompromising feminist perspective. Further to that, the implication that Buffy is choosing to terminate her pregnancy because of her lacking finances, rather than a lack of desire to become a mother, seems to me to shift the conversation from one about sexual equality to one about the ethics of single motherhood (cf. the rather thinly-veiled metaphor about Nikki Wood, the mother who was physically(?) unable to stop working for her son, who ended up dead and resented).
As a feminist, I think it’s good to have this conversation in the mainstream media, in the broad strokes that it’s being painted, but as a fan I think it’s always important to work out what conversation the text is really allowing us to have.
The consent point is so frustrating and important, and I like the way you talk about it here. I’m also very concerned about the representation of Nikki Wood’s storyline, and I have deep reservations about the stereotypes at work there. I agree that it’s important to “work out what conversation the text is really allowing us to have,” as you say. But when all is said and done, I think that the Issue is pressing enough that I’m thrilled to have the opportunity to talk about it in the context of fandom, even though it’s revealing some of that context’s surprising (to me) social politics.
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