The basic ideas behind fandom’s treatment of copyright may
track to fair use and basic copyright law, but it tracks even more closely to something else. Consider three key pieces together: the freedom to create derivative works, the requirement that the new work be not-for-profit, and the requirement that the work be attributed to the appropriate sources. This could be a description of the most frequently adopted type of Creative Commons license: Attribution-Noncommercial-ShareAlike. (…) The terms of a CC license might seem intuitively familiar to fan fiction writers, as the restrictions are the same ones that they apply to their own work.
Fiesler, Casey. 2007. “Everything I Need to Know I Learned from Fandom: How Existing Social Norms Can Help Shape the next Generation of User-Generated Content.” Vanderbilt Journal of Entertainment and Technology Law 10: 729–62.
I love the connection made between fanwork-related norms and CC licenses here.
By the way, it’s really interesting how you can tell when an article is “older” (in this case, a mere 10 years old) just by the way it describes the norms of English-language media fandom. Just like Scott’s work from 2009, this article was written at a time when involving money in fanworks exchange was much more controversial than it is today. Things evolve fast.