Perhaps most notably, by offering works that arguably “push the envelope” more than the works of the formal manga industry, dōjinshi may produce examples of innovation that create new opportunities for the entire industry. Indeed, mainstream manga publishing companies have in the past brought the styles and ideas of “hot” subcultures into their own product lines. New genres fostered by the dōjinshi markets– genres that are often quite risqué – have been at times been adopted by mainstream commercial manga publishers.