However, just because new blood has arrived in the fandom doesn’t mean the old behavior patterns have vanished. In this, the structure of a microblogging platform plays a role. Tumblr and Twitter aggregate all content made by all users with global tags that are accessible by every user. These porous boundaries between blogs and users, coupled with the ease with which one can retweet or reblog a post to disseminate its contents, mean that fandom and nonfandom parts of a site can easily find each other to exchange ideas, information, and—as may be the case for the introduction of the terms discourse and trigger in lieu of wank and squick—lexical items.
Winterwood, Lily. “Discourse Is the New Wank: A Reflection on Linguistic Change in Fandom.” In “Tumblr and Fandom,” edited by Lori Morimoto and Louisa Ellen Stein, special issue, Transformative Works and Cultures, no. 27.