Morimoto: The Yuri!!! on Ice thing …

Brennan: Yeah, it’s wild. People love anime with sports. Haikyu!, the volleyball anime, is also huge, and Free, when that happened, also was such a cultural phenomenon. When the first trailer came out for Free, a whole fandom sprung out of just the trailer—there was no information about the characters or anything. People just went in on headcanons and found something to connect with, with just a few seconds of content. So, there’s something about sports anime!