Supernatural, hands down, from the time I started working with this type of data, has just continued to be so huge, not only with the show, but we see the characters trend, and we see the actors around the show trend. Misha Collins just did his third Answer Time—Answer Time is our Q and A on the site, and he’s just so successful and they get such great engagement that we had him on for a third. And he loves doing them, so it’s very exciting to see that. As for changes, anime and K-pop have both really surged since I started working here. I mentioned that Bangtan Boys is often one of our top tags of all the tags; if it’s not Bangtan Boys, it’s Yuri!!! on Ice. So, to see this anime kind of overtake the whole community and trend so much higher than everything else on the site—it’s just wild to see how things ebb and flow. And One Direction—I’m actually working through some 2013 data for a project I’m working on in secret right now (https://thefandometrics.tumblr.com/post/162441496429/fandometrics-in-depth-shipping), and most of the ships from that year are One Direction ships. And now it’s very rare to see the Larry Stylinsons come out. It just feels like One Direction was this cornerstone of Tumblr fandom in the beginning, and now it still exists in different metadata, because people are talking just about Harry or just about Zayn, and it just has ebbed and flowed. It’s on the way down.
Morimoto, Lori. 2018. “Roundtable: Tumblr and Fandom.” In “Tumblr and Fandom,"edited by Lori Morimoto and Louisa Ellen Stein, special issue, Transformative Works and Cultures, no. 27.