The reception the Lexa Pledge has received suggests ambivalence about the impact of #BuryYourGays. Showrunners are now more aware of television’s tendency to kill queer characters, but they are wary of a blanket commitment to avoiding the trope. Their reluctance indicates that remedying the ‘bury your gays’ trope is not a question of simply asking creators to consciously choose to avoid it. We need to credit the forces history and context exert on creators as well. In the context of queer televisual death, critiques of individual creative choices should also contest the industry structures that make queer demise the path of least resistance.