Today’s scholarly reaction to the Tumblrpocalypse was a response to my own musing (which you can find in yesterday’s post). Rachel Aparicio (@rachelawrites considers how fannish production is shaped by the platforms that host us.

“This is actually something I think about a LOT & something I wish #fanstudies examined more in depth – namely the way fan production is so highly tied to the material capacities of the platforms which exist & are taken up for its practice. The very structure of Tumblr helped create & normalize whole new genres of fan production (imagines, mood boards, porn look-alikes, incorrect quotes, etc). Tumblr is so emblematic of the materialism of fandom and how much fan out-put is disciplined by the tools available to make & distribute content.”

Tumblrpocalypse Special, Part 11
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