The Yogscast are a group of online Let’s Players who produce YouTube videos in which they play video games, joke with one another, and sometimes engage in long-form storytelling. Some members of the Yogs have been friends for a decade, having met through playing the massively multiplayer online role-playing game World of Warcraft (Blizzard, 2004), while others are YouTube content producers who started out independent and then later joined the group. The Yogscast as a business entity takes a portion of earned revenue from member YouTube channels in exchange for promotional, editing, and legal services. The Yogscast is thus both a friend group and a business arrangement. The Yogscast fandom in turn includes discussion of and fan works about personalities and/or characters based on both content producers who are contractually bound to the Yogscast and various friends of those content producers who appear in their videos.