It is a common assumption that illicit distribution of video footage from live events negatively affects those who have paid for a ticket by reducing the value of their experience, particularly visible when commercial organizations restrict this practice. However, the results of this study show that for this particular community of Supernatural fans, it is overwhelmingly the case that fans agree that sharing content with others online is of positive benefit and encourages ticket purchase. Not only did fans consider there was value in having access to convention footage but they also thought that access to content from the events increased inclusion and reinforced people’s desire to attend them in person. This view was held even by those who attend in person, who in some cases think that it enhances the experience. Evidence suggests online footage boosts interest in the events by raising awareness and increasing fear of missing out in those who have already attended and who want to recreate the experience.