The Disney lifestyler phenomenon emerged within the sharing culture of social media, and, as a result of their subcultural celebrity status, their collective discursive power has shaped what it means to be a Disney fan in the new media age through an emphasis on producing and sharing curated and marketable brand content. Today, Disney parks fandom is measured in part by the ways in which it is made visible to the community on social media. Along the way, lifestylers have found ways to monetize the practices and habits associated with Disney fandom, a trend that reached its zenith in April 2017 with the creation of the short-lived subscription platform Disflix. With the promise of original shows, live streams, and online classes curated by Disney lifestylers, Disflix was marketed as a monthly subscription service to teach fans how to build their own lucrative Disney-themed social media brand. However, even before the platform’s official launch, the company faced backlash from a large segment of the community, many of whom argued that Disflix exploited the foundation of Disney fandom.

Kiriakou, Olympia. 2019. “Big Name Fandom and the (Inevitable) Failure of Disflix.” Transformative Works and Cultures, no. 30.

On monetization of fandom by big name Disney fans
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