This week, I’ve been thinking a lot about platforms and the way in which they influence fan experiences. As a consistent lurker, I have been on Tumblr for more than a decade, and more recently on Twitter for the past few months, and have been reflecting on my experiences of fandom on both platforms.
In a roundtable discussion published in a tumblr book: platform and cultures, speakers Flourish Klink, Rukmini Pande, Zina Hutton, Lori Morimoto and Allison McCracken discuss the ways in which Tumblr is a very visual platform:
Klink: Tumblr fandoms tend to be much more visual than other fandoms. I often find that this is the most difficult part of Tumblr for people who are not familiar with it. The visual languages in play on Tumblr are as meaningful and complex as any slang or textual interactions on Twitter…
Klink, Flourish, Rukmini Pande, Zina Hutton, Lori Morimoto, and Allison McCracken. “A Roundtable Discussion about the Cultures of Fandom on Tumblr.” In A Tumblr Book: Platform and Cultures, edited by Allison McCracken, Alexander Cho, Louisa Stein, and Indira Neill Hoch, 167–80. University of Michigan Press, 2020. http://www.jstor.org/stable/10.3998/mpub.11537055.23.
I find this particularly interesting—and also ironic, in some ways—given that to me, as both a lurker, and a Fandom Old, the draw of Tumblr is that, while it may be a visual platform, it is not necessarily a visible platform, particularly in comparison to Twitter. There’s little chance of the celebrity you’re writing RPF about coming across your racy post or interacting with you directly.
In the same discussion, they go on to talk about the ways in which Tumblr’s visual culture has often led to progressive politics and practices, like race/genderbending.
Hutton: …One of my favorite things about being on Tumblr is seeing the way that members of the fandoms I’ve been in— primarily the DC and Marvel fandoms—reimagine their favorite characters as characters of color and give them queer and gender identities that match theirs. You can see photosets reimagining the Batman family group as more visibly diverse, and fancasts ( fans re-casting roles with actors of their choosing) of Marvel superheroes where they’re portrayed as women of color. And these fancasts generally push back against the idea of whiteness as a perpetual default.
Klink, Flourish, Rukmini Pande, Zina Hutton, Lori Morimoto, and Allison McCracken. “A Roundtable Discussion about the Cultures of Fandom on Tumblr.” In A Tumblr Book: Platform and Cultures, edited by Allison McCracken, Alexander Cho, Louisa Stein, and Indira Neill Hoch, 167–80. University of Michigan Press, 2020. http://www.jstor.org/stable/10.3998/mpub.11537055.23.
While Hutton also points out the ways in which a lot of it can turn into clickbait activism, later on in the discussion, without truly engaging with what it means to racebend a character beyond simply making a visual edit, it’s Pande’s comment about interacting with white fans that echoes my own experience:
Pande: When I first came on Tumblr for instance, I mainly followed people I knew from LiveJournal and “Big Name Fans” whose writing I had followed in previous fandoms. This resulted in my Dashboard being filled with almost exclusively white-dude content. In retrospect this is not surprising, but the visual-ness of Tumblr made it particularly apparent, especially post-Racefail at a moment in fandom in 2009–10, when POC fans had started becoming more vocal about this whiteness.
Klink, Flourish, Rukmini Pande, Zina Hutton, Lori Morimoto, and Allison McCracken. “A Roundtable Discussion about the Cultures of Fandom on Tumblr.” In A Tumblr Book: Platform and Cultures, edited by Allison McCracken, Alexander Cho, Louisa Stein, and Indira Neill Hoch, 167–80. University of Michigan Press, 2020. http://www.jstor.org/stable/10.3998/mpub.11537055.23.
As a PoC fan myself from the Global South, particularly one that does more lurking than posting, I often find that Tumblr does not always have the kind of linguistic inclusivity or even fandom inclusivity I am looking for. Perhaps it’s that I am a lurker, or perhaps I am not looking in the right spaces. Whatever the reason, I find Twitter has more of that inclusivity; whether I am looking for a fellow Hindi-soap opera fan, or a Supernatural fan, I can find both. And depending on which platform I choose, the content I make/consume differs—not just in form, but also in language and meaning.
What do you think? How has your platform shaped your fandom experience?