In a recent study, Hungarian Hally fans also showed a connection to Cool Japan and C-ent.
“(…) there was a significant correlation between being a fan of K-culture and being a fan of Japanese or Chinese cultural content. (…) This illustrates how similar cultures, such as Japan and Taiwan, played a bridging role in the success of the Korean Wave, highlighting the ongoing flow of cultures that shape international cultural exchange.”
Shim,D., Gajzágó, É. 2023. The Rise of Korean Culture in Europe Based on a Survey of K-Culture Fans in Hungary. Mediální Studia | Media Studies – Journal for Critical Media Inquiry, 17(1): 27-53
The highlight here is on cultural similarity but looking at how Hungarian fans access these cultural content, there might be additional information about this connection.
“Not only were subcultural businesses from related areas important during the fledgling period of the fandom, when the necessary subcultural goods could be obtained through the fringe offerings of these businesses (…) but these actors also proved to be the most prepared to step in as producers, offering imported or localized subcultural goods once the market demand became apparent.”
Kacsuk, Z. 2016. From Subcultural Producers to Subcultural Clusters. Brienza, C. (ed.), Johnston, P. (ed.). Cultures of Comics Work. New York: Palgrave Macmillan, 283-296.
–Posting for Szabó Dorottya