The basic issue with monetizing fan fiction is that organic, noncommercial communities that create transformative remixes cannot be moved into the commercial sector without being fundamentally altered and diminished. The market changes what it swallows. Tushnet, Rebecca. “All of This

The separation between fandom as a subcultural social practice and the mainstreaming of fan culture wherein “fannish values and reading practices spread across the entire viewing public” in ways supported by media corporations is noteworthy (Jenkins 2006). In the mainstreaming

Proponents of pervasive licensing (or near-licensing) describe it as a way to embrace online cultures while generating a profit, instead of attempting in vain to suppress all unauthorized uses. But as one commentator on Kindle Worlds noted, “[e]mbrace is always