There is a general sense, from the language of industry-side people in big presentations or casual conversations, that the attendees [of San Diego Comic-Con] are “true believers,” supernerds who love — or will love — every scrap of geeky pop culture that comes their

The regifting economy that is emerging, I argue, is the result of the industry’s careful cultivation of a parallel fan space alongside grassroots formations of fandom. By precariously attempting to balance the communal ideals of fandom’s gift economy with their