There is a general sense, from the language of industry-side people in big presentations or casual conversations, that the attendees [of San Diego Comic-Con] are “true believers,” supernerds who love — or will love — every scrap of geeky pop culture that comes their

These questions give us the opportunity to rethink how we understand the emergence and spread of distinctive cultural forms as something other than a game of “follow the money.” Instead, we need to follow the activity, the energy, the commitment

The regifting economy that is emerging, I argue, is the result of the industry’s careful cultivation of a parallel fan space alongside grassroots formations of fandom. By precariously attempting to balance the communal ideals of fandom’s gift economy with their