The reception the Lexa Pledge has received suggests ambivalence about the impact of #BuryYourGays. Showrunners are now more aware of television’s tendency to kill queer characters, but they are wary of a blanket commitment to avoiding the trope. Their reluctance

Shops like the Who Shop and Alien Entertainment use their authority as merchants to help shape the fandom, and to reinforce the feelings of alterity within fan subcultural communities through discourses of historicity and activity. Importantly, both discourses are reflective

The basic issue with monetizing fan fiction is that organic, noncommercial communities that create transformative remixes cannot be moved into the commercial sector without being fundamentally altered and diminished. The market changes what it swallows. Tushnet, Rebecca. “All of This