Participatory fans on Tumblr adopt specialized fandom tags, which are unlikely to be used by Tumblr members who do not identify with a particular fandom or subsection of fandom. Such tags are not merely composed of the name the fandom

Morimoto: The Yuri!!! on Ice thing … Brennan: Yeah, it’s wild. People love anime with sports. Haikyu!, the volleyball anime, is also huge, and Free, when that happened, also was such a cultural phenomenon. When the first trailer came out

However, just because new blood has arrived in the fandom doesn’t mean the old behavior patterns have vanished. In this, the structure of a microblogging platform plays a role. Tumblr and Twitter aggregate all content made by all users with

Morimoto: I’m going to move on and ask each of you, how do you see Tumblr changing fandom? Brennan: I think Tumblr has made fandom way more accessible, and it feels less niche. It’s not like other social networking, where

The two things I think Tumblr really changed are, I think before Tumblr the primary language of fandom was text-based, and it was very much fic and filk—very text-oriented. I think Tumblr changed it so that the culture of memes