The defining example of fan activism to renew a show was the letter-writing campaign to pressure NBC into renewing Star Trek in the 1960s, which provided a sort of model for future similar campaigns (Jenkins 2011). Since then, fans have

[QUOTE] From Drew Emanuel Berkowitz, Framing the Future of Fanfiction: How The New York Times’ Portrayal of a Youth Media Subculture Influences Beliefs about Media Literacy Education

The New York Times generally presented fanfiction as a financial opportunity for the corporations that own the intellectual properties copied by fanfiction. Many articles asserted that franchises benefit from, and in some cases rely on, their fanfiction communities. For example,