By integrally linking the publication and advertising strategies of his two major periodicals, proprietor and editor George Newnes manufactured one of the most vibrant literary fandoms in history.

McClellan, Ann K. 2017. “Tit-Bits, New Journalism, and Early Sherlock Holmes Fandom.” In “Sherlock Holmes Fandom, Sherlockiana, and the Great Game,” edited by Betsy Rosenblatt and Roberta Pearson, special issue, “Transformative Works and Cultures,” no. 23.
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