Asked about his group’s goals, he [Daniel, the founder of LEGO fan group Schwabenstein 2×4] says, “The fact that LEGO is art and culture has not yet sunk in with people. And that is why I consider it important and the right thing to do that we founded this association, in order to make people aware of the fact that Lego is not just a toy, it is a means to transform your thoughts into buildings” (translated by S. E.).
Einwächter, Sophie Gwendolyn, and Felix M. Simon. 2017. “How Digital Remix and Fan Culture Helped the Lego Comeback.” Transformative Works and Cultures, no. 25.