Here’s the paradox: to be desired by the networks is to have your tastes commodified. On the one hand, to be commodified expands a group’s cultural visibility. Those groups that have no recognized economic value get ignored. That said, commodification is also a form of exploitation. Those groups that are commodified find themselves targeted more aggressively by marketers and often feel they have lost control over their own culture, since it is mass produced and mass marketed. One cannot help but have conflicted feelings because one doesn’t want to go unrepresented— but one doesn’t want to be exploited either.
[QUOTE] From Henry Jenkins, Convergence Culture, p62. (via considerdasource.tumblr.com)