There is a general sense, from the language of industry-side people in big presentations or casual conversations, that the attendees [of San Diego Comic-Con] are “true believers,” supernerds who love — or will love — every scrap of geeky pop culture that comes their way. Some attendees are, that’s true, but there’s often a conflation of the ways people already love certain things and the idea that they will love any old thing in the future. At SDCC, the creator side of the fan/creator divide rarely indicates that they truly understand why and how people love stuff — they only know that people do, so surely they will want more.

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