Participatory fans on Tumblr adopt specialized fandom tags, which are unlikely to be used by Tumblr members who do not identify with a particular fandom or subsection of fandom. Such tags are not merely composed of the name the fandom

Morimoto: The Yuri!!! on Ice thing … Brennan: Yeah, it’s wild. People love anime with sports. Haikyu!, the volleyball anime, is also huge, and Free, when that happened, also was such a cultural phenomenon. When the first trailer came out

However, just because new blood has arrived in the fandom doesn’t mean the old behavior patterns have vanished. In this, the structure of a microblogging platform plays a role. Tumblr and Twitter aggregate all content made by all users with